Introduction

New Road Dental Clinic (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

New Road Dental Clinic

Address: 119 New Road, Croxley Green, Herts, WD3 3EN

Phone: 01923 776270

Email: info@newroaddental.co.uk

We are registered with the Information Commissioner’s Office (ICO) and act as the Data Controller for the personal data we collect.

What Personal Data We Collect

We may collect and process the following personal data:

•Identity Information: Name, date of birth, and gender.

•Contact Details: Address, phone number, and email address.

•Health Data: Medical and dental records, treatment history, and relevant medical conditions.

•Financial Information: Payment details for billing purposes.

•Communication Records: Emails, messages, and feedback you send us.

•Technical Data: IP address and website usage when you visit our website.

How We Collect Your Data

We collect your personal data when:

•You register as a new patient.

•You book an appointment.

•You communicate with us via phone, email, or website contact forms.

•You provide feedback or complete a survey.

•You visit our website and consent to cookies.

Why We Process Your Data

We process your personal data for the following purposes:

•To provide safe and effective dental care.

•To manage your appointments and treatment records.

•To send appointment reminders and relevant health updates.

•To process payments and manage invoices.

•To comply with legal and regulatory obligations.

•To improve our services based on feedback and patient preferences.

Legal Basis for Processing

We process your personal data under the following lawful bases:

•Performance of a contract: To provide you with dental treatment and services.

•Legal obligation: Compliance with UK healthcare regulations.

•Legitimate interest: To manage our clinic efficiently and enhance patient care.

•Consent: For marketing communications (where applicable).

How We Share Your Data

We may share your data with:

• Dental and healthcare professionals involved in your treatment.

•Regulatory bodies such as the General Dental Council (GDC) and NHS (if applicable).

•Payment processors for handling billing transactions.

•IT service providers for managing our secure digital systems.

•Legal authorities if required by law.

We do not sell or share your personal data with third parties for marketing purposes.

Data Security

We implement strict security measures to protect your data from unauthorised access, alteration, or loss. Your data is securely stored in our practice management system, and we ensure all staff follow data protection guidelines.

Data Retention

We retain your personal data only for as long as necessary for treatment purposes and legal compliance:

•Patient records are kept for at least 11 years (or until age 25 for children), as per NHS and GDC guidelines.

•Financial records are kept for 7 years for tax and audit purposes.

Once retention periods expire, we securely delete or anonymise your data.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

•Right to access: Request a copy of the data we hold about you.

•Right to rectification: Correct inaccurate or incomplete data.

•Right to erasure: Request deletion of your data where legally applicable.

•Right to restriction: Limit how we process your data.

•Right to data portability: Request your data in a transferable format.

•Right to object: Object to data processing under certain conditions.

To exercise your rights, contact us at info@newroaddental.co.uk or 01923 776270.

Cookies & Website Tracking

Our website uses cookies to enhance user experience. You can manage cookie settings in your browser.

Complaints

If you have concerns about how we handle your data, please contact us. If you are not satisfied, you can lodge a complaint with the Information Commissioner’s Office (ICO):

Website: www.ico.org.uk

Phone: 0303 123 1113

Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website.